Abercrombie changing pricing strategy

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Apparel retailer Abercrombie & Fitch responded to economic pressure by announcing a plan to lower prices on many of its clothes. The chain, which caters to upmarket teens, had previously defied market trends by prominently staying the course with its high-end merchandise. Just weeks ago Abercrombie was still "protecting its brand" by keeping prices high.

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Timely Demise tracks the retail industry as it changes with our unprecedented economic environment. Published by David Wertheimer. Did I miss something? Drop me a line.

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This page contains a single entry by David Wertheimer published on May 18, 2009 12:24 PM.

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