Supermarket chain Albertsons is announcing a shift in prices to retain customers who have been shopping at discount stores. The program, called the Big Relief Price Cut, lowers prices throughout the store at 222 Albertsons locations in California. The move is designed not only to counter the discounters, but to keep up with competitors like Vons and Ralphs, who have already moved to push prices down.
(As an aside, what's with the California grocery scene that no one uses apostrophes? Albertsons, Vons, Ralphs--can't anyone use the possessive anymore?)