Update: Sharper Image, reborn

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Its stores are gone, but the licensing deal is complete. The Sharper Image brand transformation is underway. A consortium of private-equity firms is managing a transition intented to leverage the Sharper Image equity despite the failure of its retail business. The plan is to offer relatively affordable products at popular stores like Bed Bath & Beyond while maintaining the aspirational nature of the Sharper Image name.

Shaper Image, which closed its retail outlets in June, first sold its name to Homedics under the licensing agreement now underway.

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Timely Demise tracks the retail industry as it changes with our unprecedented economic environment. Published by David Wertheimer. Did I miss something? Drop me a line.

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This page contains a single entry by David Wertheimer published on January 19, 2009 7:33 AM.

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