apparel: October 2009 Archives

Liz Claiborne shifts merchandise availability

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After years of multi-retailer availability, fashion brand Liz Claiborne is changing its distribution strategy and positioning its namesake merchandise for sale exclusively at JC Penney. The decision affects hundreds of retail outlets nationwide, including Macy's and Dillard's.

Claiborne's shift is a direct result of the recession's impact on consumer shopping. Retailers, seeking reasons for shoppers to choose their stores, are asking brands for greater product exclusivity. To secure the Liz Claiborne deal JC Penney has agreed to give the brand a percentage of sales and a share of profits, unlike the typical relationship, where sellers buy merchandise from vendors for sell-through.

"The last year has proven that many axioms and proverbs written 20 years ago have been shattered," said Bill McComb, CEO of Liz Claiborne.


Y3 bankrupt

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Fashion designer Yohji Yamamoto filed for bankruptcy protection today. The company, which designs the Y3 line for Adidas, is expected to continue its relationship and production. Details of the filing are not yet available.


Ellen Tracy bankrupt

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Fashion brand Ellen Tracy was forced into bankruptcy today in reaction to investors looking to liquidate it. The company has been ordered to submit asset lists to a judge later this month. Ellen Tracy has been in business since 1949.

The bankruptcy comes just a day after Ellen Tracy announced a deal with Macy's to produce a new sportswear line.


Timely Demise tracks the retail industry as it changes with our unprecedented economic environment. Published by David Wertheimer. Did I miss something? Drop me a line.

About this Archive

This page is a archive of entries in the apparel category from October 2009.

apparel: September 2009 is the previous archive.

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